Application Deadline: 28th January 2027
The Environment Award
We welcome applicants from venues that demonstrate innovation and leadership in sustainability. This can include implementing cutting-edge technologies, adopting new sustainable practices, supporting environmental conservation projects, and inspiring others in the hospitality industry to prioritise sustainability.Sponsored By: 
Marketing Innovation Award
We are looking for hotels that have implemented original and creative marketing campaigns or strategies which have actively provided results such as increased bookings, revenue growth, enhanced brand visibility, or improved customer engagement.Sponsored By:
Best Spa and Wellness Venue
This category is looking for venues that have an outstanding spa or wellness facility. We will be examining the ambience and overall atmosphere of the area and offering, whilst assessing innovative approaches, unique treatments, or special features that set the spa apart from others whilst enhancing the guest experience.Sponsored By: 
Hotel of the Year
Applicants for this award should be a singular venue; either boutique, part of a group or an individual hotel.
This award celebrates a hotel that has demonstrated outstanding performance, innovation, and leadership over the past year. We will be looking at the business success in general, taking into account the hotel’s reputation within the industry, as well as any recent new introductions, refurbishments or accolades.
Sponsored By: 
Hotel Bar of the Year
Bar of the Year award celebrates outstanding excellence in bar management, creativity, and guest experience within the hotel industry. This prestigious accolade honours bars that elevate the art of mixology, deliver exceptional service, and create memorable atmospheres that keep guests coming back.
A strong sense of identity, originality, and integration with the overall hotel concept will be key.
Hotelier of the Year
Hoteliers entering this award should show strong leadership and effective management of staff and resources while consistently demonstrating a commitment to providing exceptional service and creating memorable experiences for guests.
Judges will look specifically at innovative strategies or creative initiatives that have been implemented and successfully enhanced the hotel’s reputation and profitability.
Hotel Team of the Year
The Hotel Team of the Year Award is new for 2027 and celebrates the power of collaboration, camaraderie, and exceptional teamwork within a hospitality environment. This category recognises a team that works seamlessly together, demonstrating professionalism, communication, and unity in delivering an outstanding guest experience.
Sponsored By: 
Inclusive Employer Award
From employment to management and opportunities, we are looking for hotel groups or individual hotels that demonstrate a commitment to diversity by employing staff from various backgrounds, including but not limited to race, ethnicity, gender, sexual orientation, age, and physical abilities. The hotel must have clear policies and practices in place to ensure inclusivity and equality among its staff, guests, and vendors.
Unsung Hero Award
Nominees for this category must be put forward by another individual. The nominee should be recognised and respected by their colleagues for their contributions and exemplary behaviour, earning the admiration and gratitude of those they work alongside. We are looking for those who demonstrate a collaborative spirit, actively supporting and uplifting their colleagues while contributing to a harmonious work environment.
Sponsored By: 
Technology Award
This award recognises hotels that are leading the way in tech-driven hospitality. From smart room features and guest-facing apps to operational systems that enhance efficiency, personalisation, or sustainability, we’re looking for properties that use technology in meaningful, forward-thinking ways. If your hotel is leveraging innovative digital tools to elevate the guest experience, streamline operations, or set new standards for the industry, this is your opportunity to shine.
Sponsored By: 
Lifetime Achievement Award
The new-for-2027 Lifetime Achievement Award recognises an individual who has made an outstanding and lasting contribution to the hotel industry throughout an extensive and successful career. This award celebrates dedication, leadership, innovation, and influence, honouring those whose commitment and achievements have helped shape and elevate the hospitality sector over many years.
Sponsored By: 
Hotel Restaurant of the Year
Celebrate culinary excellence by entering your restaurant for the prestigious Restaurant of the Year award. This honor recognises exceptional food quality, innovative menus, outstanding service, and an unforgettable dining experience within the hotel industry. Whether you focus on local flavours, international cuisine, or groundbreaking culinary techniques, this award highlights those who set the highest standards in hospitality.
